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About


The Dura Difference

DuraSmoke is a leader in quality, efficiency and innovation within the electronic cigarette industry. Our goals are to provide a superior product, unparalleled order processing and the highest profitability for our dealers.  We want to be the premier one-stop shop for retailers and distributors worldwide. 

Based in Milwaukee, WI, the DuraSmoke brand was launched in mid 2012 with expertly crafted, American-made eLiquid and top quality eCigarette hardware. But, our experience extends back to 2009 when we initially started the AmericaneLiquidstore.com, our Internet-based eCigarette company.

In May 2013, DuraSmoke began shipping internationally to retailers and wholesalers throughout Europe and the Middle East. Maintaining a competitive price point with Chinese brands, DuraSmoke remains superior in product quality.

Since January 2013, DuraSmoke has averaged a 70% monthly growth in both product orders and new retailers. Being the first eLiquid producer in the USA to be cGMP and Certified ISO 9001:2008, DuraSmoke brand products now include more than 60 eLiquid flavors, a vast selection of quality hardware and flavor engineering and private labeling services.    

Here are some quick facts about the DuraSmoke brand:

  • 92% reorder rate of DuraSmoke products by retailers
  • Largest custom developer of branded and private label eLiquid in the USA
  • Largest selling brand of eLiquid in the USA
  • Debut minimum of 2 new eLiquid flavors each month
  • Average turn around time from orders placed to shipping is 48 hours
  • Since February, consumer inquiries regarding retailers/products have increased over 400%


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